Tuesday, July 8, 2008

Kaiser Karl Dons Bike Safety Vest

Somehow we missed this until recently, but as France's new law making safety vests and reflective triangles mandatory for all cyclists as of this month, Chanel's own Karl Lagerfeld donned one of the vests for a pulic awareness campaign.

From Bloomberg News:
``It's yellow, it's ugly, it doesn't match anything, but it can save your life,'' says the poster, featuring Lagerfeld wearing the vest and his customary deadpan expression accentuated by dark sunglasses.

The number of traffic deaths in France jumped 10 percent to 346 in May, the highest since the beginning of the year, the Ministry of Environment said on its Web site. Two cyclists have died in Paris since the introduction of free municipal bicycles last year.

Bravo for another case where fashion (in this case high fashion) intersects with a trend in eco living. Though don't you find it strange that biking/cycling is seen as eco/green in the States - a somewhat complicated alternative to driving our cars - while most of the world sees it as more of a sport or simply a "normal" mode of transport? Wouldn't it be fabulous if more people did it because it just made sense in their life and was easy? Hmmmm...maybe a Chanel bike vest would help...but really, biking on short trips is something we should all try more often.

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