Friday, June 18, 2010
Fashion's godfather of consciousness, Kenneth Cole, has opened a T-shirt shop on Facebook with 100% of net profits going to oil clean up efforts in the Gulf of Mexico.
The shirts feature witty messages reminiscent of Kenneth Cole's famous slogan-oriented advertising, known as "Kennethisms". These phrases include a few Gulf-related comments, such as "I Clean Up Well," as well as well-known Kennethisms like "Today Is Not a Dress Rehearsal". For $35, you choose the color of T (everything from basic black to bright purple), graphic, and slogan. Proceeds go to WEARABLE, The Kenneth Cole Foundation to support the Gulf clean up through July of this year.
What's more "Fashionably Responsible" than designers who put their money where their mouth is?
SHOP for your T-shirt HERE
LEARN more about AWEARNESS HERE