The latest to add a "green" line is Banana Republic, which is launching a 50-piece eco-friendly collection on April 8. According to Womens Wear Daily, the collection will use sustainable bamboo fabric and organic cotton, identifiable by the green elephant icon on the tag (in honor of Banana's Safari, Jeep-in-the-store roots, perhaps?).
PLUS, among other ongoing "greening initiatives," Banana Republic will donate 1% of all in-store sales (up to $100,000) to Trust for Public Lands from April 22 to 27.
No word on where the clothing is manufactured, but kudos to Banana Republic for taking these steps in the right direction! And kudos to those conscious shoppers out there who are demanding better choices in fashion. Soon ethical fashion will be the rule, rather than the exception.